We’re launching The Shelf-Care Podcast because we are women in our thirties who find that most podcasts fall into one of two categories: beauty or brains. Sure, we want to find out about products to splurge on at Sephora, but we don’t want to spend my precious time listening to a podcast only about beauty. We also haven’t found a bookish podcast that isn’t boring or too heavy on genre fiction. We want something soothing AND substantial. We want a podcast that marries our love for Well + Good, Book of the Month, and Glossier. And since we’re basic Millennials who love pink, we know that there are many other women out there just like us.